About
About
Hi there!
sisters, best friends, and co-founders of Sales On Purpose.
It’s either too rigid—forcing salespeople into a one-size-fits-all mold—or too vague, leaving you with no real strategy to apply in the real world. We knew there had to be a better, more human-centered way to succeed in sales and leadership.
We didn’t start as sales consultants—we started as sellers, just like you. Over the last 15+ years, we’ve built high-performing sales teams, coached leaders, closed multi-million-dollar deals, and shattered records. But through it all, we saw a major problem:
most sales trainings miss the mark.
We’re Stef and Tara —
It’s either too rigid—forcing salespeople into a one-size-fits-all mold—or too vague, leaving you with no real strategy to apply in the real world. We knew there had to be a better, more human-centered way to succeed in sales and leadership.
most sales trainings miss the mark.
We didn’t start as sales consultants—we started as sellers, just like you. Over the last 15+ years, we’ve built high-performing sales teams, coached leaders, closed multi-million-dollar deals, and shattered records. But through it all, we saw a major problem:
sisters, best friends, and co-founders of Sales On Purpose.
We’re Stef and Tara —
Hi there!
without feeling like a sellout.
to help sales professionals stand out
That’s why we created Sales On Purpose —
Book a call to sell with purpose now
At Sales On Purpose, we believe in creating your own sales style that feels good, aligns with your strengths, and lets you show up authentically—without outdated tactics or pushy sales methods.
We’re here to help you sell with confidence, connect with purpose, and build a career that excites you. Because when you sell with intention, success isn’t a lucky break—it’s a guarantee.
Create reliable success — so you’re not just winging it every month
Master sales techniques that actually drive results
Build confidence and resilience in high-pressure sales environments
Develop an authentic selling style that plays to your strengths
Whether you're a business development rep finding your footing, a seasoned executive refining your strategy, a leader building a top-performing team, or a founder balancing sales with running the business—we’re here to help you:
We work with driven women in sales, fempreneurs, and ambitious sales pros who want to grow their careers without the chaos.
I roller skate for fun—and for balance (literally and figuratively!)
I’m obsessed with paper planners. Digital calendars? Not the same.
Junk journaling is my creative escape.
I’ll always try the most adventurous thing on the menu.
Hiking, traveling, and exploring new places are my favorite ways to recharge.
Drink of Choice: A beautifully crafted latte or a fancy cocktail.
Favorite Thing to Do: Finding joy in the little things—whether that’s a hidden gem café or a great conversation.
beyond my sales street creds...
Tara never planned to go into sales, but the moment she did, she was hooked. With 15 years of experience in enterprise sales, she’s built and led high-performing sales teams, developed winning sales methodologies, and helped sellers grow into confident, top-performing sales professionals.
Sales Leadership & Team Development Expert
In grade school, I drew a picture of my future self—business suit, briefcase in hand, confidently strutting through an airport. Little did I know, I wasn’t just dreaming big…I was manifesting a lifetime of layovers and overpriced airport snacks.
Even as a kid, I had a taste for the finer things—OJ in a champagne flute at age 5? Absolutely.
Weightlifting is my sanity saver.
I’m a mix of woo and realist—I’ll read business and personal development books all day, but I also love diving into human design and energetic healing.
Walking the dog (and sometimes the cat!) is my favorite way to unplug.
Drink of Choice: Protein + Caffeine = Life.
Favorite Activity: Exploring without an itinerary.
beyond my sales street creds...
Stef is a 5x record-breaking sales leader passionate about helping sales pros find their unique selling style and crush their goals. With a decade of enterprise sales experience, she’s mastered the art of navigating complex, C-suite-focused deals and developing sales strategies that drive real results.
B2B Sales Builder & Sales Unicorn Creator
Sisters, BFFs, and co-founders of Sales On Purpose
Your Sales Coaches
get in touch
book a consultation
Let’s do it—with purpose.
Want to sell smarter, build confidence, and create real sales success?
And to all the brave fempreneurs who have been blazing the trail, inspiring us without even knowing it, we thank you. Your courage strengthens us all.
Website, Brand and Copy: White Point Creative
Photos: Paige Major Creative
Style: Shine Image Consulting
Legal and various CYA's: Legal Paige
We could not have done it without them...
We believe in women helping women and want to thank all the amazing women who have helped us make our dream for Sales on Purpose a reality.
