About
About
Hi there!
sisters, best friends, and co-founders of Sales On Purpose.
We believe growing your business shouldn't depend on asking founders to do everything, stretching your team beyond capacity, or figuring it out as you go. With the right strategy, experienced leadership, and a trusted partner, growth becomes intentional.
Over the years, we've had a front-row seat to the challenges growing companies face.
We watched founders become accidental sales leaders because there was no one else to do it. We saw CEOs pulled back into day-to-day sales instead of focusing on leading the business. We worked with talented teams who knew they had a tremendous opportunity in the credit union market but didn't have the time, resources, or internal expertise to build a strategy that would help them get there.
we saw a better way.
We’re Stef and Tara —
We believe growing your business shouldn't depend on asking founders to do everything, stretching your team beyond capacity, or figuring it out as you go. With the right strategy, experienced leadership, and a trusted partner, growth becomes intentional.
we saw a better way.
Over the years, we've had a front-row seat to the challenges growing companies face.
We watched founders become accidental sales leaders because there was no one else to do it. We saw CEOs pulled back into day-to-day sales instead of focusing on leading the business. We worked with talented teams who knew they had a tremendous opportunity in the credit union market but didn't have the time, resources, or internal expertise to build a strategy that would help them get there.
sisters, best friends, and co-founders of Sales On Purpose.
We’re Stef and Tara —
Hi there!
in the credit union market.
to help exceptional companies grow
That’s why we created Sales On Purpose —
book a discovery call
We've learned that sustainable growth doesn't happen by accident. It happens when strategy, leadership, and execution work together. These beliefs guide every recommendation we make, every partnership we build, and every decision we help our clients navigate.
Ready to Grow with Purpose?
If our approach aligns with your goals, we'd love to learn more about your business and explore how we can help you build a strategy for sustainable growth.
AI should empower people, not replace them.
Strategy should always come before execution.
Sustainable growth beats short-term gains.
Relationships matter more than transactions.
The way we work is shaped by decades of experience helping companies navigate growth. These principles guide every recommendation we make, every strategy we develop, and every partnership we build.
What We
Believe
Quick wins build momentum.
Trust is the foundation for growth.
I roller skate for fun—and for balance (literally and figuratively!)
I’m obsessed with paper planners. Digital calendars? Not the same.
Junk journaling is my creative escape.
I’ll always try the most adventurous thing on the menu.
Hiking, traveling, and exploring new places are my favorite ways to recharge.
Drink of Choice: A beautifully crafted latte or a fancy cocktail.
Favorite Thing to Do: Finding joy in the little things—whether that’s a hidden gem café or a great conversation.
beyond my sales street creds...
Tara turns strategy into execution. She designs the systems, processes, and operational foundation that help growing companies move faster, stay aligned, and scale with confidence.
Growth Systems & Operations Advisor
In grade school, I drew a picture of my future self—business suit, briefcase in hand, confidently strutting through an airport. Little did I know, I wasn’t just dreaming big…I was manifesting a lifetime of layovers and overpriced airport snacks.
Even as a kid, I had a taste for the finer things—OJ in a champagne flute at age 5? Absolutely.
Weightlifting is my sanity saver.
I’m a mix of woo and realist—I’ll read business and personal development books all day, but I also love diving into human design and energetic healing.
Walking the dog (and sometimes the cat!) is my favorite way to unplug.
Drink of Choice: Protein + Caffeine = Life.
Favorite Activity: Exploring without an itinerary.
beyond my sales street creds...
Stef helps companies transform market potential into measurable growth. She brings clarity to complex go-to-market challenges, helping clients sharpen their positioning, build credibility, and create the momentum needed to succeed in the credit union market.
Strategic Market Growth Advisor
Sisters, BFFs, and co-founders of Sales On Purpose
Your Growth Partners
get in touch
book a consultation
Every successful partnership starts with a conversation. Let's do it with purpose.
Ready to Make Your Next Market Your Biggest Opportunity?
And to all the brave fempreneurs who have been blazing the trail, inspiring us without even knowing it, we thank you. Your courage strengthens us all.
Website, Brand and Copy: White Point Creative
Photos: Paige Major Creative
Style: Shine Image Consulting
Legal and various CYA's: Legal Paige
We could not have done it without them...
We believe in women helping women and want to thank all the amazing women who have helped us make our dream for Sales on Purpose a reality.
