At Sales on Purpose, we’re flipping the script on sales—helping modern sellers grow revenue & relationships through smart strategies that leverage their natural strengths.
You’re tired of the overwhelming pressure, seemingly unattainable quotas, outdated advice, and robotic scripts. Corporate sales training (or lack thereof) has failed you.
You pursued a sales career to:
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Forget outdated sales tactics. It’s time for a method that fits you as effortlessly as your go-to little black dress.
Refine your sales methodology, improve your sales performance, and take control of your sales career, we’ve got you.
Sales & leadership training for the real world. So you can level up—without burning out.
Welcome to Sales on Purpose - where we help you blend your unique style with effective strategies to close deals confidently.
A good sales strategy isn’t enough—you need execution. We help you create repeatable systems to improve sales performance and hit your goals consistently.
Sell with Purpose for Real Results
Sales is a mental game. We show you how to manage stress, build resilience, and stay motivated—even in high-pressure environments.
Personal Growth & Sales Mindset
We know you have to follow a corporate process, and we can help you develop a personal sales style that plays to your strengths so you can sell naturally and effectively.
Discover Your Authentic Selling Style
15+ Years in Enterprise Sales
Recipient of Various Sales Excellence Awards
Managed & Grew Multi-Million Dollar Portfolios
Built & Led High-Performing Sales Teams
Specializes in Sales Team Development & Strategy for startups & large organizations
"I am pleased to recommend Tara for her exceptional expertise in business consulting. Tara is a dedicated sales leader, skilled trainer, and adept at process improvement development.”
Tara
12+ Years in Enterprise Sales at large organizations and start-ups
Closed Numerous Multi-Million Dollar Deals ($25M+)
5x Record-Breaking Sales Leader
Expert in Complex, C-Suite-Focused Deals
Public Speaker & Financial Services Industry Contributor
Stef
“Stef is a serious sales executive that has done a bang-up job with helping me to see the gaps in our processes."
With a combined 27+ years in enterprise sales and coaching, we’ve been in the trenches, broken records, scaled organizations, and helped countless sales pros elevate their game.
Meet Your Sales Coaches
“I cannot thank Tara & Stef enough for all of their help. I am humbled by their abilities and experience but even more so by their ‘linguistic’ ability to translate sales concepts into a language that we can understand."
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Ready to transform your sales game? Let’s make it happen.
This is how you stand out without burning out.
At Sales On Purpose, we believe in creating your own sales style that feels good, aligns with your strengths, and lets you show up authentically—without outdated tactics or pushy sales methods.
Most sales training misses the mark.
We didn’t start as sales consultants—we started as sellers, just like you. Over the last 15+ years, we’ve built high-performing sales teams, coached leaders, closed multi-million-dollar deals, and shattered records. But through it all, we saw a major problem:
"From the small one-off conversations to the in depth sales tutorials they provided us to the final report they were clear, concise, and consistent. Thank you.”
—sisters, best friends, and co-founders of Sales On Purpose.
We’re Stef & Tara
Our Services
Learn more about Sales on Purpose: 1:1 Coaching
We help sales pros and founders like you develop the skills, confidence, and strategy to win more deals—without the grind. Whether you're a sales professional looking to hit your targets or a founder growing a sales team, our personalized coaching gives you a clear, repeatable process that actually works in real life.
Sales on Purpose: 1:1 Coaching
Learn more about Sell with Sanity Membership
Sell with Sanity is a sales community that is designed to help you take control, sell smarter, and thrive in your sales career without burnout. We created this community for sales professionals, startup founders, entrepreneurs, and revenue leaders who want to grow their sales without sacrificing their sanity. This membership gives you the tools, strategies, and support to take control of your sales career and start seeing real, sustainable growth.
Sell with Sanity Membership
Learn more about Sales on Purpose Academy
The Sales on Purpose Academy is for sales professionals, business owners, founders, and leaders who want a structured, human-centered approach to selling. It’s about having a clear process—so you’re never left wondering, What do I do next? This isn’t just another sales course. It’s a full sales training and methodology program with expert guidance and real-world strategies.
Sales on Purpose Academy
Download Now and start (or continue) your year with purpose and confidence!
Build a roadmap for success—to thrive professionally while staying gounded personally
Prioritize both glow (well-being, energy, clarity) and go (drive, performance, results)
Gain clarity on what truly moves the needle
Inside you'll learn.....
Tired of chasing sales targets without a clear plan? The Clear for the Year Workbook helps you take control of both the goals you’re given and the growth you choose. Using our Define, Refine, and Get-in-Line method, you’ll create a focused, actionable strategy to hit your sales targets while prioritizing personal and professional growth.
the clear for the year workbook
Get Your Free Glow-Getters Workbook
"Additionally, Tara's training programs for clients are comprehensive and tailored to ensure optimal performance. Throughout our collaboration, Tara consistently delivered exceptional results that surpassed our expectations.”
"Stef has both the capacity and tenacity to coach me and the rest of the team to understand the theory and practice of sales. She is bright, quick, capable and I am confident will help us build out processes that will guide and accelerate our success.”
FAQs
What is Sales on Purpose?
Sales on Purpose is a coaching and consulting approach designed to help sales professionals and founders develop an authentic selling style that aligns with their strengths, values, and business goals. We focus on intentionality, strategy, and sustainable success in sales.
who do we work with at sales on purpose?
We work with sales professionals, sales leaders, and founders who want to refine their sales process, build confidence in their selling style, and drive meaningful results. Whether you’re an experienced sales rep looking to level up or a founder navigating sales for the first time, we’re here to help.
How do I know if this sales coaching is right for me?
If you feel stuck in your sales role, struggle with traditional sales tactics, or want a more intentional, structured approach to selling, our coaching is designed for you. Book a free consultation to discuss your goals and see if we’re a good fit.
What’s our sales coaching style?
Our coaching is practical, results-driven, and tailored to you. We don’t believe in one-size-fits-all sales scripts or outdated corporate frameworks and processes. Instead, we help you refine your sales approach so it feels natural and effective while still delivering results.
Do you offer free sales resources?
Absolutely! We share actionable insights on social media and provide free guides, templates, and training sessions to help you sharpen your sales skills.
You can also tune into our Podcast! The But - It Is Personal podcast explores the human side of sales, offering a refreshing, relatable, and insightful take on what it really means to succeed in sales. Hosted by Stef and Tara of Sales on Purpose, this podcast is designed for sales professionals who know that selling isn’t just about hitting quotas—it’s about building real connections, navigating challenges, and growing both personally and professionally. With a mix of candid conversations, lighthearted moments, and actionable insights, But - It Is Personal brings comfort, clarity, and confidence to sellers—especially those who are looking for a better way to balance all the things. Whether you’re looking for motivation, strategies, or just a reminder that you’re not alone in the ups and downs of sales, this podcast is here to keep you grounded and inspired.
You can also sign up for our email list to get exclusive content, early access to new resources, and updates on our latest podcast episodes.
What if I’m not tech-savvy?
We include step-by-step guides and support for all the tech stuff. Plus, you can always reach out if you get stuck.
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download now
Build a roadmap for success to thrive professionally & stay grounded personally
Balance success & self-care
Gain clarity on what truly moves the needle
the clear for the year workbook
Get Your Free Glow-Getters Workbook
